I see a lot of folks who are stumbling all over themselves, trying desperately to make a living online with either an
info-product/ebook/video/membership site type business model. The majority of people still seem to think that if you write an ebook and build a site, people will come to the site and buy it. Without any promotion.

The truth is unless you have written an ebook about a niche topic which is incredibly hot, unless you are first to market in this niche, and unless you happen to be extremely lucky or blessed, the odds of you selling many copies of your ebook is pretty darn low.

At the end of the day, your site is a needle in a haystack and you need a promotional strategy to help people find your site and ebook or whatever type of product or service you are selling.

Many years ago, Google came along and changed everything. Their Google AdWords network made it possible to get your text ad displayed on page one of search results and people came out of the woodwork to leverage the power of Google's search engine and ad network. But with more and more people competing for the same keywords in their text ads, the cost of advertising on Google AdWords has risen to unprecedented high prices and there are a lot of similar ads which only adds to the noise on the Net and confuses would-be buyers.

So where should you focus your time and money to promote your product? The answer may surprise you. Facebook.

Now if you are trying to get your site to the top of the search engines -- Google is still the way to go but it's going to take time and usually a great deal of money. But if you want to laser-target your ad messages for your product -- then Facebook ads are the way to go.

Sample Facebook Ad

These little ads are easy to design and write and can be tested fairly inexpensively. Using Facebook's ad creation wizard, you can get your ad online in minutes, but it's tricky and before you start plunking down your credit card and allowing Facebook to suck every last penny from your bank account, you need to educated first. 

There's a new ebook I highly recommend to anyone who wants to promote their product or service online. It's called Facebook Social Ads Exposed and it provides not only a great overview of the power of Facebook but also provides you with helpful tips and strategies to more effectively use Facebook in your marketing mix. 

Here's some of what's covered in Facebook Social Ads Exposed:

How Facebook selects ads to be displayed – and why

What is sure to get your ad “disapproved” faster than any other factors

How to make sure your ad is seen by the right people

	How to know if Facebook advertising is a fit for your business
	What you need to know to create ads that are more likely to be approved
	2 case studies that paint a picture of how Facebook ads work best to help you  instinctively grasp it better than if you were poring over “fine print” guidelines
	A tip about one particular sort of product to create that helped PayPal process  over $5 million in sales for this item alone, last year
	An actual example of 11 ways to support your Facebook Advertising to help you  make sure you’ve covered all the angles
	A closer look at the Facebook platform, which will allow you to make sure you  include these 3 key ingredients
	A basic overview of Facebook ad creation and payment options that will help you  decide on the spot if it could fit into your marketing plan
	An unflinching look at the “down” side of Facebook ads – and what you need to be aware of

To learn more about Facebook Social Ads Exposed, please click here.