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While I do not
typically review a lot of marketing-related tools, I found this one to be
particularly cool. The following secret marketing strategies are but five of
the ones described in Larry Dotson's free ebook entitled Secret
Marketing Strategies. The most important thing is to study each
marketing strategy with an open mind. The more you understand about any
strategy, the more useful and beneficial it will be. A careful reading of
these strategies could really make a big difference in your profits.
1. The "Sell And Raise" Strategy
The "make at least (no.) affiliate sales and I'll add another $(no.)
commission to each sale..." strategy tells your prospects that they can
make a higher commission rate if they reach your sales goal. It will really
motivate them to promote your affiliate program and give them something to
strive for.
2. The "Reader Warning" Strategy
The "warning: just reading this letter could give you (a physical
reaction)..." strategy tells your prospects that reading your sales
letter could give them chills down their spine, goose bumps, the shakes, etc.
People will want to read it to see what type of information could possibly do
this to them.
3. The "Negotiation" Strategy
The "after hours of negotiating I finally talked (business person's name)
into giving you a special deal..." strategy tells your prospects you gave
up a lot of your personal time to get them a discount. They will appreciate
that and likely respond to the time you gave up to save them some money.
4. The "Beta Version" Strategy
The "if you order the beta version now, you will get a (no.)%
discount..." strategy tells your prospects they will get a copy of your
product that might contain a few bugs but will be cheaper. You could always
tell them they will get the final version of your product when it's complete.
5. The "Do The Math" Strategy
The "quality product + affordable price = great value..." strategy
tells your prospects a single math equation that will help them understand
just how good of a deal you are offering. Sometimes presenting your offer as
something other than a normal sales pitch will persuade them to buy.
No matter what you sell or promote, and we all do sell or promote something --
whether it is a software, ebook, service or even ourselves -- this collection
of marketing strategies is essential to your success. Best of all, you can
download your own free copy here.
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Secret Marketing Strategies