If you do any business online, then you need Get
Response. It's really that simple. Honestly.
Look, successful businesses realize that the marketing activity with the
greatest return on investment is to build and strengthen their relationships
with their prospects and customers.
And the best way to do this is through regularly scheduled, personalized
email communications. Why not direct mail post cards or newsletters? Simple:
speed of delivery, tracking, and cost.
Email gets delivered instantly. You can track bad email addresses and see
who is opening and forwarding your marketing messages. You can see how many
people are clicking through your links to receive additional information or
make a purchase.
And email costs you virtually nothing more than the time it requires to
write your communications, and the cost of an annual contract with a
third-party, sequential autoresponder service like Get
Response. Oh, and the cost of that contract starts at $147.00. A year.
This is what professionals call a no-brainer decision.
After opening your account, you need to do a few critical
things. First, create a campaign and generate the code for a subscription
form. Then add that form to the home page of your web site. Include a
compelling reason to subscribe (give them a free report to download, business
tips, a free tool, etc.) to improve your subscription rate.
Second, you should import any existing database into your Get
Response account and let the system work its magic as it automatically
grooms your database for valid email addresses, sends an introductory
subscription invitation, and then confirms their subscription when they
opt-in.
Get
Response is fully CAN-SPAM compliant which means it requires all
subscribers to verify their subscription through a double opt-in approach.
This keeps your business compliant with Federal email marketing laws.
Get
Response also has excellent deliverability. They specialize in getting
the email through to your subscribers. When I used to publish my email
newsletters on my own, I was lucky if I 60% of my emails made it through to
the intended recipients. With Get
Response, deliverability is almost 100%.
Get
Response has a built-in editor, allowing you to create and edit both
plain text and HTML versions of your email messages. You can insert variable
like [[firstname]] to personalize your newsletters with "Dear John".
Get
Response also has the ability to include links which allow your
subscribers to easily forward your newsletters to friends.
You can schedule an entire series of email communications for
any desired frequency. This means you can create a year's worth of email
messages to be delivered bi-weekly, set it and forget it. This is marketing on
steroids. This is what enables marketing gurus to send out email on holidays
while they are vacationing on the beach. This is what positions gurus to make
money while they sleep. And it can do the same for you.
Get
Response maintains statistics on your subscriptions, ciick-throughs,
etc. and you can generate a variety of reports at any time to see how you are
doing.
Now I still recommend that you hire a copywriter to write your
email communications (see Marketing
Cowboy for more information), but for ease of use and best service, I
highly recommend Get
Response for all your email communications. Click here
to learn more.
Get Response
