More and more, it is becoming critical for online marketers to reach out
and touch their prospects more frequently. This takes time to write bi-weekly
or monthly emails. Even if you use a sequential autoresponder such as Get
Response
to deliver your promotional email messages, you still need to write a
series of communications.
Then there's the question of writing talent. As a former college writing
instructor and as a 25 year marketing veteran, I can say with strong
conviction that for most people, writing is not a strength. Combine that with
the fact that most people don't know how to write compelling sales copy, and
you have a major challenge for the majority of online marketers out there.
Fortunately, there is hope.
While I would always recommend hiring a professional
copywriter like myself to write your email communications (check out Marketing
Cowboy for more info), now there is a low-cost tool to help you write
your own email series. It's called Follow-up
Email Creator Pro.
Like many of the instant sales letter writing tools available,
Follow-up
Email Creator Pro provides you with a template approach. You merely
fill in the missing information and click to generate a series of 21
customized email messages.
Starting with product contact information and working your way
through product benefits, pricing, guarantee and several other steps, you
populate the forms with the required information (suggestions are made along
the way).
When you have filled in all of the information, you can
automatically create a series of 21 email messages which you can then load and
schedule in your autoresponder.
Now to be honest, while Follow-up
Email Creator Pro follows a very formulaic and popular process for
crafting your email series, you should still review and edit the results
before using them.
You also need to make sure each message is compelling, that
there is a logical progression from the first email communication to the
last, and that words are spelled correctly and that you observe the
rules of good grammar.
While there is no substitute for professionally written sales
copy, Follow-up
Email Creator Pro can get your started communicating more regularly
with your prospects and customers, it can help you to learn the email
marketing process, and it will to develop your writing and marketing skills.
To learn more about Follow-up
Email Creator Pro, please click here.
Follow-up Email Creator Pro
